An authentic social media platform
Vace Media is looking to build an
interactive digital media platform, which would
enable celebrities and their fans to interact over live video.
Viewers, who pay a participation fee of R5 or $3, are selected at random to have
the
opportunity to converse with a celebrity for a minute, after which another
winner
would be selected and be given the same opportunity.
This participation fee that viewers pay, essentially gives the user an access
ticket to
a live streaming, during which the viewer has the chance of conversing with a
celebrity for a minute..
It's all about design
Vace Media app design had a few challenges,
firstly wasn't any real product definition to depend on as a general guide of the design process,
secondly the user research was limited because of budget cuts and timeframes from the product owner. However
the Vace Media team and I were able to create numerous wireframes and sketches using nothing but imagination and
inspiration from competitor apps the likes of Instagram Live and Cameo.
In the end we circled back to the UX design process, we gathered a small team of volunteers and
went through the user research and testing, correcting the wireframes and sketches we had originally designed
after about 2 months of extensive designing, usability testing and prototyping, the team and I created the first
version of Vace Media which caught the eye of 4 potential investors who quickly joined the team not long after seeing
the prototypes at work. The team and I have now moved on to designing the internal dashboard system.
